Finding the Mindset to make Websites work.

Standing looking at anonymous shoppers in a mall or a supermarket is very much like running a website and wondering what the visitors are doing. If you could understand better – then you’d be able to improve the results of your marketing and promotional efforts.

Many business people struggle with Google Analytics. Certainly NOT because they [...]

How Annoying! Would you do this?

This makes me SO angry!

Have you ever tried to buy anything from Vistaprint?

How did you find it?

Anyone who knows me will know that I am a big fan of the upsell. It’s a technique that many businesses ignore and yet it can serious boost sales.

If you don’t know what upselling is then let me [...]

Website Conversion Blues - Or Reds, Greens, or any other colour!

At one of our regular free Web Promotion Q&A webinars I was asked about the effect of colour on a website  and how it improved engagement with your audience.

You’ll see my answer in the video recording below and underneath there is a full transcript of the answer.

There are a lot of lessons here for anyone [...]

Deliver on the Promise

There is one mistake that I see advertisers make time and time again with PPC advertising.

This single mistake destroys conversion chances and ruins what could be a very good ad.

If you have an ad that is getting a good click through rate but a very poor conversion rate then it’s quite likely you are making [...]

When does Colour Psychology become Marketing BS?

A good deal of the basic psychology seems reasonable and can be seen in every day life – however its difficult to avoid the conclusion that some of the extensions are nearer to a crude marketing attempt to create a spurious expertise and differentiation based on pseudo science..

Market Share : Is Seth Godin confused ?

In a recent blog post Seth Godin makes the important point that “expanding the market” and “grabbing an increased share of the market” are different, and have different costs. Expanding the market Seth says is much more expensive…than grabbing market share.

However this would seem to be based on the potential fallacy that once someone has [...]

Google – KEEP OUT!

Sometimes there are pages that you really do NOT want Google to index.

You might have some pages “hidden” on your site with data you would rather not share with the world.

The last thing in the world that you want is for Google to find them and

Exploit Others Experiences To Set Your Advertising Strategy

Do you spend time and effort advertising to attract new customers ?

If you don’t then you should reconsider – even though we’re in a recession! It doesn’t have to be expensive.. particularly if you decide to exploit the information about