How Annoying! Would you do this?

Angry at computer

This makes me SO angry!

Have you ever tried to buy anything from Vistaprint?

How did you find it?

Anyone who knows me will know that I am a big fan of the upsell. It’s a technique that many businesses ignore and yet it can serious boost sales.

If you don’t know what upselling is then let me quickly explain. It’s basically the process of [Read more...]

Website Conversion Blues – Or Reds, Greens, or any other colour!

At one of our regular free Web Promotion Q&A webinars I was asked about the effect of colour on a website  and how it improved engagement with your audience.

You’ll see my answer in the video recording below and underneath there is a full transcript of the answer.

There are a lot of lessons here for anyone who’s struggling to get people to convert on their website. [Read more...]

Deliver on the Promise

There is one mistake that I see advertisers make time and time again with PPC advertising.

This single mistake destroys conversion chances and ruins what could be a very good ad.

If you have an ad that is getting a good click through rate but a very poor conversion rate then it’s quite likely you are making this mistake yourself.

[Read more...]

When does Colour Psychology become Marketing BS?

Spent some time recently looking at Colour Psychology after talking to some marketing professionals.

For those who haven’t come across it the principle is that certain colours prompt certain reactions. You’ll have come across many in everyday life. For instance

  • Yellow –warmth, sunshine, cheer, happiness
  • Red –excitement, strength, sex, passion, speed, danger.
  • Blue –(listed as the most popular color) trust, reliability, belonging, coolness.
  • Orange — playfulness, warmth, vibrant
  • Green — nature, fresh, cool, growth, abundance
  • Pink — soft, sweet, nurture, security
  • Purple –royal, spirituality, dignity
  • White –pure, virginal, clean, youthful, mild.
  • Black –sophistication, elegant, seductive, mystery
  • Gold — prestige, expensive
  • Silver — prestige, cold, scientific

I don’t know whether it’s cause or effect but lots of bridal wear is White. Most of the cards for Valentine’s day have Red in them. Many companies use Blue hoping that they will be seen as dependable, confident etc.

If you want to read more go here….http://www.precisionintermedia.com/use-color.html

However some try to extend into shades of particular colours : going so far as to try and suggest that light brown means something different from dark brown..

Whilst I’m prepared to agree that a good deal of the basic stuff is reasonable and can be seen in every day life – its difficult to avoid the conclusion that some of this is nearer to a crude marketing attempt to create a spurious expertise and differentiation based on pseudo science..Good psychologists will avoid describing anything as as fact that can’t be proven!

People just ain’t that stupid… you can create a visual effect and hope to suggest something – but most people will look for supporting evidence…especially before spending money.

Market Share : Is Seth Godin confused ?

In a recent blog post Seth Godin makes the important point that “expanding the market” and “grabbing an increased share of the market” are different, and have different costs. Expanding the market Seth says is much more expensive…than grabbing market share.

However this would seem to be based on the potential fallacy that once someone has a need then their perception of the way to satisfy that need is aligned with the market segmentation that the industry suggests. Market segmentation is only a snapshot and one of many ways to divide up the needs and wants we all have..

Isn’t the customer always right and everything a shade of grey ?

Increasing sales by either method is great – you just have to test which is easier.

Google – KEEP OUT!

Sometimes there are pages that you really do NOT want Google to index.

You might have some pages “hidden” on your site with data you would rather not share with the world.

The last thing in the world that you want is for Google to find them and [Read more...]

Exploit Others Experiences To Set Your Advertising Strategy

Do you spend time and effort advertising to attract new customers ?

If you don’t then you should reconsider – even though we’re in a recession! It doesn’t have to be expensive.. particularly if you decide to exploit the information about [Read more...]