The Most Underused and the Most Powerful Report in Adwords

Asking a QuestionDo you really know what searches are triggering your adverts to appear in Google Adwords?

You may think you do but I find that more times than not I can surprise people by showing them what they truly are spending their Adwords budgets on.

Most people think that their adverts are showing for the keywords they are bidding on and don’t realise that there are rules that [Read more…]

Yippee. Now you can update your Keywords in Adwords directly from Excel!

If you are like me then you probably prefer to view your keyword reports in Excel. I find it faster to get to the data I want using Excel than I can using the standard Adwords web interface (anyone else notice how slow that is getting these days??).

What I used to find very frustrating though was that whilst I could view the data much quicker and easy in Excel, I was still forced to manually make changes back in the web interface. Actually I tended to use the Adwords Editor and managed to develop a few techniques to make the process smoother but it would have been so much more easier to have been able to update the keywords data right there in Excel.

Well the Google gods must have been listening because [Read more…]

Can you do the Splits?

It frequently amazes me how many Adwords campaigns I am asked to look at that are not split testing.

If there is one thing that you can do to an AdWords campaign that will significantly and consistently improve it’s performance it is split testing.

If you aren’t doing it yourself then get very excited because once you learn to do this AND apply it to your campaigns then you are going to see a massive improvement.

[Read more…]

Searching for the Professionals

So where do you find Google Adwords certified professionals and companies?

Wouldn’t it be nice if you could just type in the country where you are, the amount you want to spend, the service you want and then sit back whilst someone finds all the people that fit your needs.

Guess what. You can!

[Read more…]

Memories of 2009

Well, 2009 is almost over so as I’m sure we all do, I’m just reflecting over the year and on what’s been achieved.

At KKSmarts it’s probably been one of our best years which is very encouraging considering the economic climate that the media would have us believe exists.

[Read more…]

Adwords Editor Upgrade Bug

Google quietly released version 7 of the Adwords Editor towards the end of December 2008 for both the PC and the Mac.

Whilst the upgrade provides some very welcomed new features it also brings with it a very annoying bug if you use the automatic upgrade feature [Read more…]

Bad Google Adwords advice from Google themselves!

You would think that Google would be the best people to offer advice on how to set up and run an Adwords campaign but unfortunately that just isn’t true.

Their last piece of optimisation advice is not good advice at all

[Read more…]

Adwords Qualified Companies – Are they really Qualified?

You might be forgiven for thinking that a company that proudly displays the Google Adwords Qualified Company Logo must have lots of highly qualified individuals. Surely that’s what the award means doesn’t it.

Well in fact it doesn’t. It doesn’t promise anything of the kind. [Read more…]

Increase Click Through with Keywords in your display URL

I’m sure you all know the power of domain names that match your keywords.

Ask any SEO expert and they would much prefer to optimise a domain to rank high for a keyword that is part of the domain name.

The same is true with Adwords. Getting your keywords into your domain can dramatically increase your click through rate.

[Read more…]

The numbers are up for Google

Here is the update we have all waiting for. Google finally give us the number of the beast!

[Read more…]