Do you really know what searches are triggering your adverts to appear in Google Adwords?

You may think you do but I find that more times than not I can surprise people by showing them what they truly are spending their Adwords budgets on.

Most people think that their adverts are showing for the keywords they are [...]

If you are like me then you probably prefer to view your keyword reports in Excel. I find it faster to get to the data I want using Excel than I can using the standard Adwords web interface (anyone else notice how slow that is getting these days??).

What I used to find very frustrating though [...]

It frequently amazes me how many Adwords campaigns I am asked to look at that are not split testing.

If there is one thing that you can do to an AdWords campaign that will significantly and consistently improve it’s performance it is split testing.

If you aren’t doing it yourself then get very excited because once you [...]

So where do you find Google Adwords certified professionals and companies?

Wouldn’t it be nice if you could just type in the country where you are, the amount you want to spend, the service you want and then sit back whilst someone finds all the people that fit your needs.

Guess what. You can!

Google quietly released version 7 of the Adwords Editor towards the end of December 2008 for both the PC and the Mac.

Whilst the upgrade provides some very welcomed new features it also brings with it a very annoying bug if you use the automatic upgrade feature

You would think that Google would be the best people to offer advice on how to set up and run an Adwords campaign but unfortunately that just isn’t true.

Their last piece of optimisation advice is not good advice at all