Do you really know what searches are triggering your adverts to appear in Google Adwords?
You may think you do but I find that more times than not I can surprise people by showing them what they truly are spending their Adwords budgets on.
Most people think that their adverts are showing for the keywords they are [...]
If you are like me then you probably prefer to view your keyword reports in Excel. I find it faster to get to the data I want using Excel than I can using the standard Adwords web interface (anyone else notice how slow that is getting these days??).
What I used to find very frustrating though [...]
Which is better?
Google Adwords or Facebook advertising?
It’s a common question. It’s therefore no surprise that it came up at our last web promotion Q&A webinar.
Here’s my answer along with a transcription below.
It frequently amazes me how many Adwords campaigns I am asked to look at that are not split testing.
If there is one thing that you can do to an AdWords campaign that will significantly and consistently improve it’s performance it is split testing.
If you aren’t doing it yourself then get very excited because once you [...]
One of the questions that always causes a lot of debate is this one.
Which is better? Adwords or SEO?
Try typing the question into Google and you will see many pages devoted to the argument.
As an Adwords specialist you would probably expect me to say Adwords is better. However you would be wrong!
I believe both have [...]
So where do you find Google Adwords certified professionals and companies?
Wouldn’t it be nice if you could just type in the country where you are, the amount you want to spend, the service you want and then sit back whilst someone finds all the people that fit your needs.
Guess what. You can!
Well, 2009 is almost over so as I’m sure we all do, I’m just reflecting over the year and on what’s been achieved.
At KKSmarts it’s probably been one of our best years which is very encouraging considering the economic climate that the media would have us believe exists.
Google quietly released version 7 of the Adwords Editor towards the end of December 2008 for both the PC and the Mac.
Whilst the upgrade provides some very welcomed new features it also brings with it a very annoying bug if you use the automatic upgrade feature
You would think that Google would be the best people to offer advice on how to set up and run an Adwords campaign but unfortunately that just isn’t true.
Their last piece of optimisation advice is not good advice at all
You might be forgiven for thinking that a company that proudly displays the Google Adwords Qualified Company Logo must have lots of highly qualified individuals. Surely that’s what the award means doesn’t it.
Well in fact it doesn’t. It doesn’t promise anything of the kind.