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Every year we see businesses that fail and others that thrive. In recent years we’ve seen some pretty big businesses go under and others that needed significant Government propping up just to stay afloat. Of course the pundits will tell you that this is all down to the recession however they are not only guilty of spreading misleading information they are also guilty of Continue reading Get your Head out of the Sand!
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It’s one of those awful feelings when you open the email from Google and read that you’ve been banned or suspended.
It’s worse if you believe you are totally innocent because you have no idea what you did wrong or even how to fix it.
One day you are happily advertising and driving traffic to your website and the next everything stops.
Is this the end? Continue reading Banned by Google? Here’s how to get unbanned!
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Whenever we hold our regular free Web Promotion Q&A webinars I can always expect at least one question on SEO and this webinar was no exception.
What was unusual was the question itself as it gave me the opportunity to answer two questions Continue reading Keyword Density and the Venice Update
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Which is better?
Google Adwords or Facebook advertising?
It’s a common question. It’s therefore no surprise that it came up at our last web promotion Q&A webinar.
Here’s my answer along with a transcription below. Continue reading Facebook Versus Google
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At one of our regular free Web Promotion Q&A webinars I was asked about the effect of colour on a website and how it improved engagement with your audience.
You’ll see my answer in the video recording below and underneath there is a full transcript of the answer.
There are a lot of lessons here for anyone who’s struggling to get people to convert on their website. Continue reading Website Conversion Blues – Or Reds, Greens, or any other colour!
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I was recently contacted by a journalist who had three excellent questions regarding social media. After we’d finished the interview I decided that these questions were so good that I should also create a blog post answer for them. In fact the questions were so good that I’ve decided to create a separate blog post for each one. Continue reading How should companies choose their Social Media Platforms?
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I was recently contacted by a journalist for my thoughts on a breaking story regarding the fact that some big name retailers were quietly closing their Facebook stores.
It seemed to me that these “big names” had completely missed the point of Facebook and once again corporate mentality had managed to ruin a perfectly viable business opportunity for them.
In all the cases listed it appeared that these companies had simply created an online store on Facebook and expected to generate huge sales. The “lure” of large numbers of potential customers had blinded them to basic common sense when trying to do business on Social Media. Continue reading Big Names Close Facebook Stores
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Writing good adverts is one of the hardest things many new (and old!) Adwords advertisers struggle with.
The trick is to write something that is compelling to attracts clicks and one that stands out from all the other adverts around it.
It’s not an easy thing to do and takes times as well as practice to get right. Many people unfortunately end up writing the same type of boring, mediocre adverts that everyone else is using.
However there are ways in which you can help improve your advert writing. I have a technique that I teach to help people write great adverts. Actually I don’t just teach it, I use it myself – constantly.
Continue reading Google Ads – The Learn & Earn Method
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In these times of economic turmoil it’s easy for business owners to feel under siege.
Turn on the news and all you seem to hear is more bad news.
What we all need are some heroes to ride into town and help us through these challenges.
Well I know six great guys that have been a big help in my business. They are my heroes!
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It frequently amazes me how many Adwords campaigns I am asked to look at that are not split testing.
If there is one thing that you can do to an AdWords campaign that will significantly and consistently improve it’s performance it is split testing.
If you aren’t doing it yourself then get very excited because once you learn to do this AND apply it to your campaigns then you are going to see a massive improvement.
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