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Reviews sell Products. Now they Sell Clicks!

Take a close look at this advert. Notice anything unusual?

New Adwords Review Ad Extensions

*Image from Google Adwords Blog


Look at those extra lines in the advert. They are quotes from reviews of the product.

As we all know nothing sells something as well as a positive, independent review and so adding these to an advert could be [Read more...]

Google kills the Keyword Tool.

Sad ButtonThe one thing you can be sure about Google is that they never sit still. They are always changing things and replacing stuff you’ve got used to!

Now it’s the turn of the keyword tool.

Their keyword tool has been used by many people for many various reasons. It’s main purpose was for keyword research in Adwords but it gets used by people for SEO, Social Media and basically anything where keywords are important

However in the very near future if you don’t have an Adwords account then you will no longer be able to use the keyword tool. Game over [Read more...]

Webinar Replay: Advertising Secrets with the Marketing Magician

Advertising Secrets ebookThis week it was my pleasure to interview Stefan Drew about his latest book, Advertising Secrets: Essential Advertising Tips that the Sales Reps prefer you not to know!

In it’s first week the book has already been listed as an Amazon Best Seller – not bad!

We recorded the webinar and you’ll find the playback below.

It was also my pleasure to provide a foreword for the book and to give you an idea of my impression of the book, here is what I had to say: [Read more...]

Advertising Secrets with the Marketing Magician

Join me, Mike Seddon, as I interview Stefan Drew (known as the Marketing Magician) about his latest book:

Advertising Secrets: Essential Advertising Tips That Advertising Sales Reps Prefer You NOT To Know


The Webinar happened on Wednesday 31st July 2013. You can now watch a recording of the Advertising Secrets Webinar

This book is essential reading for anyone who’s interest in advertising that works!

On the webinar, Stefan will reveal a few of these advertising secrets so why would you miss it!



Every Adwords Campaign will have its Day!!

Adwords Campaigns CalendarMost Adwords advertisers miss a trick when they build their campaigns.

Quite often they just use one campaign because all they really use it for is to set the budget for their advertising.

However for quite a few businesses they could use the scheduling option in the campaign to get very creative and boost their traffic.

By combining their adcopy with that time their ad is running they will definitely stand out from the other adverts and, as we know, ads that stand out usually get clicked on!

Let me demonstrate what I mean using some examples. [Read more...]

Google’s plans for SEO straight from the horses mouth.

Google's plans for SEOWhat’s the future for SEO? Is it dead or is it reborn in a new reincarnation?

The internet has been buzzing for months now with everyone trying to second guess exactly what Google are planning this year. Penguin 2.0 (as it’s been labeled ) is set to shake up the rankings in Google. We are sure to see some movement of websites. Some will benefit, others will suffer. Unfortunately some will be [Read more...]

What a Shock! Businesses choose this First.

WOW ImageDid you know that advertising on the internet is the number one choice to UK businesses and it has been since 2009! – FACT.

Last year alone UK businesses spend over £5billion on internet advertising.

TV advertising was a long way behind in 2nd place.

Here’s what’s interesting. [Read more...]

So you think You’re Liked? Think Again!

How many fans do you think your Facebook page has?

Go on, take a look at the number of Likes for the page.

I suppose you think that’s the number of people who get to see your Facebook updates.

Well, I’m afraid it isn’t. You are lucky if it’s half that. In fact the number quoted is that on average 16% of your Fans get to see your updates. Ouch!

Why is this? [Read more...]