How many fans do you think your Facebook page has?
Go on, take a look at the number of Likes for the page.
I suppose you think that’s the number of people who get to see your Facebook updates.
Well, I’m afraid it isn’t. You are lucky if it’s half that. In fact the number quoted is that on average 16% of your Fans get to see your updates. Ouch!
Why is this? Continue reading So you think You’re Liked? Think Again!
Are you Measuring your Success?
It’s amazing and frankly quite frightening how many Adwords accounts I get to review that have made no attempt to track how successful (or otherwise) they are. What’s even more staggering is that Google give you the facility to do this and it’s completely free.
It’s the first think I look for in any account I am asked to review and its the first thing I Continue reading How to track your Success with Google Adwords
Do you really know what searches are triggering your adverts to appear in Google Adwords?
You may think you do but I find that more times than not I can surprise people by showing them what they truly are spending their Adwords budgets on.
Most people think that their adverts are showing for the keywords they are bidding on and don’t realise that there are rules that Continue reading The Most Underused and the Most Powerful Report in Adwords
11 Ways to Beat Bloggers Block
What do you do when you can’t think of anything to write for your blog? That terrible feeling of bloggers block can unsettle even the most proficient writer. The good news is that I have 11 tips for getting over bloggers block and getting your creative juices flowing again. Continue reading 11 Tips for Beating Bloggers Block
If you’ve been around the business community – you’ll have heard that mobile traffic to websites is increasing. This is commonly just heard – and people then go onto assert that you therefore need a “mobile enabled” website.
Whilst this may be true – Google Analytics can give you valuable information to help you decide whether this is actually important to your business.
The secrets lie in Continue reading Inside the numbers : Why Mobile To Your Website is increasing
If you are like me then you probably prefer to view your keyword reports in Excel. I find it faster to get to the data I want using Excel than I can using the standard Adwords web interface (anyone else notice how slow that is getting these days??).
What I used to find very frustrating though was that whilst I could view the data much quicker and easy in Excel, I was still forced to manually make changes back in the web interface. Actually I tended to use the Adwords Editor and managed to develop a few techniques to make the process smoother but it would have been so much more easier to have been able to update the keywords data right there in Excel.
Well the Google gods must have been listening because Continue reading Yippee. Now you can update your Keywords in Adwords directly from Excel!
Nigel Botterill knows a thing or two about creating successful businesses. In the last eight years he’s built EIGHT separate million pound plus businesses, from scratch. In the process he’s won countless awards including Glazer Kennedy Info Marketer of the Year. I attend that event every year and I know how tough the competition is. Of course Nigel didn’t just win it once. He won it two years in succession. I believe he’s the only person who’s Continue reading How to Stay Poor In Business. S**t sales strategies for the 21st Century
There is a saying that goes like this “That person sure knows their onions!”
It means they know what they are doing and that perfectly describes a website I recently discovered (and immediately became a customer of!).
OK, I admit it. I grow my own vegetables.
The website I discovered was all about growing your own vegetables. A passion of mine and I could write a whole blog post about the similarities between growing veg and Continue reading Vegetable and Business Growth!
Hiring an Adwords company can seem daunting especially if you know little about how Adwords works or how companies are monitored by Google.
Every industry has its share of companies that are less than professional and unfortunately the internet advertising market is no different.
There are a number of things to look out for when hiring an Adwords company and I’ve listed for you the three biggest rip offs that keep cropping up time and time. Here they are: Continue reading Revealed – The 3 Biggest Adwords Company Rip Offs
Another question from one of my recent Q&A webinars. This time it’s about LinkedIn.
As you’ll see in the video recording from the webinar, I really think LinkedIn is a great place for many businesses. However I think it’s being ignored by most in favour of Facebook and Twitter. I think this is a big mistake especially if you are in a B2B type of business.
I’ve included a full transcript of this answer below the video. Enjoy! Continue reading How to be More Effective on LinkedIn