Standing looking at anonymous shoppers in a mall or a supermarket is very much like running a website and wondering what the visitors are doing. If you could understand better – then you’d be able to improve the results of your marketing and promotional efforts.
Many business people struggle with Google Analytics. Certainly NOT because they can’t; but more because they “can’t get into it”. The whole thing seems arcane and unrelated to their business. Start to uncover the secrets by watching this 3 minute video.
- what would you like to understand about the visitors to your website?
- what experiments could you think of running?
- what measurements would help you?
Going for a walk; or listening to a piece of music is more likely to help you answer these than staring at a screen full of numbers without a clear objective.