The tendency is to view links that encourage people to leave your website (also called outbound links) as a necessary evil. To assume that minimising these is the best course of action.
And if they can’t be minimised – well the visitor’s is gone. Perhaps this view has been encouraged by the SEO community that tends to focus on “inbound links”.
But what if the referral is very much part of the customer journey?
In this post , I’ll give a whole lot of reasons why event tracking of outbound links is important to businesses and other organisations. And since you’ve got google analytics why not use it. If some of these resonate with you then the analytics half-hour scheduled for 13 February will give you further insights on the kinds of reports that you could see in practice.
So to the business examples
But suppose you’re a manufacturer and you have a website that has details on lots of products and services you offer and you have a network of distributors and agents in various countries around the world. In this case it would be really useful to track by means of Google Analytics events. How many visitors you sent to each particular distributor or agent.