Tracking Website Visitors with Google Analytics is like watching shoppers in a mall.

Standing looking at anonymous shoppers in a mall or a supermarket is very much like running a website and wondering what the visitors are doing. If you could understand better – then you’d be able to improve the results of your marketing and promotional efforts.

Many business people struggle with Google Analytics. Certainly NOT because they can’t; but more because they “can’t get into it”. The whole thing seems arcane and unrelated to their business. Start to uncover the secrets by watching this 3 minute video.

So:

  • what would you like to understand about the visitors to your website?
  • what experiments could you think of running?
  • what measurements would help you?

Going for a walk; or listening to a piece of music is more likely to help you answer these than staring at a screen full of numbers without a clear objective.

Which Marketing Campaign should you concentrate resources on?

Choosing Which Marketing Campaign to run isn’t easy. If you need sales leads and are concerned to spend wisely it’s critical.

Unless you know which campaigns produce the best results – you’ll be guessing what to do next.
All too often the campaign can be a well intentioned guess. And the hype around media and marketing choices doesn’t help. So you have to look outside the traditional marketing choices, beyond the hype.
Under analysed and under appreciated data holds the key. Get help to find out what’s worked well for you in the past so that you can repeat the winning strategies.

How Can You Get Your Website To Breed New Customers?

So what sex was this website visitor

So can you tell what made your web visitor into a customer?

Finding More Customers – isn’t rarely about spending more money.

You have to think about where to spend it first. And thinking is the word to concentrate on.

Analytics is great – but too many training courses concentrate on the boring stuff – falling into the trap of telling people the magic numbers & key graphs. So most businesses continue to miss the point.
[Read more...]

Subtle Marketing Errors; How Marketers fail to use Web Analytics properly

The Missing Set of Marketing Errors – Bounce Rate

trip_hurdles_400_wht_5680

Many marketers and SEO people like to talk “bounce rate” – as though it is an accurate number and there is some target.

Those who are more sensible suggest that lower is better – but it depends on the circumstances.

As an Google Analytics Consultant – I’ve got a couple of stories to share about why Bounce Rate isn’t what it seems. First to define what we mean.

Bounce Rate is the percentage of people who hit one webpage on a site and leave the website (perhaps by closing the browser) without visiting any other pages.

One of the problems here is that your notion of “website” isn’t necessarily the same of the Analytics toolset.

For instance if Google Analytics code is missing from the second and subsequent pages that a person visits – then Analytics thinks a bounce has occurred. Now in simple cases it can be obvious the “code is missing”.

Of course this could occur if you simply omitted the code from all the pages. This kind of error was easy before content managed websites with templates came along.

But you can still do it fairly easily. Things to check

  • the template doesn’t run across all the pages.
  • there are iframes – so content from other sites forms part of a sequence
  • there are 3rd party sites such as payment gateways.

A second problem is the general one. Google Analytics can tell you “what” a user did; but not “why”.

So deciding what to do to reduce bounce rate is anything but obvious.

  • If the content is good, but the navigation on the website is hopeless then visitors may tend to wander around aimlessly looking for the ideal content.
  • If the navigation is good, but the content is hopeless then visitors might decide content isn’t for them
  • If the content is good – but the visitor misses the key points due to poor look and feel
  • etc. etc.

So you need to be really careful about bounce rate…

Do you have stories to share ?

[Infographic] The Amazing History of the Internet: 1984 – Today

Most people when asked, when was the internet created, or if you prefer, when was the internet invented, will probably struggle to answer the question. Many probably think it’s been around for ever whilst some may think it started with Facebook!

Back in 1984, when the internet started, I was at University (yes I am that old!) and I recall seeing it for the first time.

I remember not being that impressed!

However in my defense we were using it to [Read more...]

How Annoying! Would you do this?

Angry at computer

This makes me SO angry!

Have you ever tried to buy anything from Vistaprint?

How did you find it?

Anyone who knows me will know that I am a big fan of the upsell. It’s a technique that many businesses ignore and yet it can serious boost sales.

If you don’t know what upselling is then let me quickly explain. It’s basically the process of [Read more...]

Focus Your Google Analytics Mindset For Success

Firepole Marketing Testimonial

See what we’ve been doing for FirepoleMarketing


Reviews sell Products. Now they Sell Clicks!

Take a close look at this advert. Notice anything unusual?

New Adwords Review Ad Extensions

*Image from Google Adwords Blog

 

Look at those extra lines in the advert. They are quotes from reviews of the product.

As we all know nothing sells something as well as a positive, independent review and so adding these to an advert could be [Read more...]

Google kills the Keyword Tool.

Sad ButtonThe one thing you can be sure about Google is that they never sit still. They are always changing things and replacing stuff you’ve got used to!

Now it’s the turn of the keyword tool.

Their keyword tool has been used by many people for many various reasons. It’s main purpose was for keyword research in Adwords but it gets used by people for SEO, Social Media and basically anything where keywords are important

However in the very near future if you don’t have an Adwords account then you will no longer be able to use the keyword tool. Game over [Read more...]