Another Google Slap due after 17th May?

black_laptop_spy_watch_400_whtI’m predicting another round of slaps from Google on or after the 17th May 2011.

If you watch their announcements like I do then you will have noticed their recent post about changes to their Adwords policy for disclosure and usage of personal information.

These new requirements apply globally and not just in the US and they take effect on the 17th May 2011.

You may have noticed that personal data security and privacy has become quite a bit of a hot potato so I’m sure Google is doing this to protect itself. I can’t say I blame them.

However issuing a policy change is one thing. They also need to be seen enforcing it.

So that’s why I predict another slap with sites that don’t comply getting banned or at least suspended until they make the appropriate updates.

So how can you protect yourself?

Well how about reading their policy and making sure you adhere to it!

Here’s the policy in full:

How will Google policy this? Well clearly they can’t manually check everyone’s website to make sure your privacy policy adhere’s to their requirements but you can bet they can scan everyones website to see if they actually have a privacy policy page.

So I suggest you make sure your website has a privacy policy page and there are clear links to it on any pages where you collect personal information. You may want to just add it onto every page just to be sure.

Please, don’t wait. Do it now.

Related posts:

  1. Keeping your Quality Score Private!
  2. Google Adwords Questions
  3. Pay Per Click Secrets Ebook
  4. Bad Google Adwords advice from Google themselves!
  5. Has Google removed it’s Adwords Keyword Tool?


  1. If you aren’t affiliated with Google Adwords, does this new policy effect us? Also, I don’t have a privacy page on my blog. Is this something I should change?

    Here’s my site. Please check it out and let me know if I should it.

    Take care,


  2. Hi Jeff,

    I’m no lawyer so you should make your own decisions. However here are my views for what they are worth.

    I think any site that is collecting personal details should have a privacy policy. Also if Google are making this change to their Adwords policy then I would expect them to apply a similar criteria to their organic listings. So I would expect even sites that are not using Adwords would probably suffer if they don’t comply with these guidelines.

    I notice on your website that you are collecting email addresses and I also note you state that you guarantee privacy, so why wouldn’t you include a privacy policy on your site?

    Personally I would have one if I was you. It’s not going to hurt you by having one but it might if you don’t.

    Hope that helps

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