I’m predicting another round of slaps from Google on or after the 17th May 2011.
If you watch their announcements like I do then you will have noticed their recent post about changes to their Adwords policy for disclosure and usage of personal information.
These new requirements apply globally and not just in the US and they take effect on the 17th May 2011.
You may have noticed that personal data security and privacy has become quite a bit of a hot potato so I’m sure Google is doing this to protect itself. I can’t say I blame them.
However issuing a policy change is one thing. They also need to be seen enforcing it.
So that’s why I predict another slap with sites that don’t comply getting banned or at least suspended until they make the appropriate updates.
So how can you protect yourself?
Well how about reading their policy and making sure you adhere to it!
Here’s the policy in full:
Please, don’t wait. Do it now.