If you haven’t got goals configured in your analytics account – you won’t have seen these reports. Once you’ve appreciated the power of these you’ll want to setup goals PDQ..
I wanted to to do this – because I see all too many businesses that can’t ever have seen a goal funnel / goal flow – because they haven’t got goals set up.
And if they have it isn’t working correctly..
So what should it look like…
OK So here’s a simple funnel.
You see the people coming in from a page. Now the fact that’s one page is a simplification – an example..
Looking at the funnel to the right. Somethings to notice
It’s got a user friendly title – you can pick what you call each step in the funnel – so don’t let someone choose arcane names that mean nothing to the rest of the business.
Everyone went to step 2, none left (the red arrow)… All proceeded to the next step.
OK proceeding to step 2
Some left – exited the site
Others went to a different page Step3 – now our page naming gives us a clue – this funnel has (deliberately) some missing steps…