Standing looking at anonymous shoppers in a mall or a supermarket is very much like running a website and wondering what the visitors are doing. If you could understand better – then you’d be able to improve the results of your marketing and promotional efforts.
Many business people struggle with Google Analytics. Certainly NOT because they can’t; but more because they “can’t get into it”. The whole thing seems arcane and unrelated to their business. Start to uncover the secrets by watching this 3 minute video.
what would you like to understand about the visitors to your website?
what experiments could you think of running?
what measurements would help you?
Going for a walk; or listening to a piece of music is more likely to help you answer these than staring at a screen full of numbers without a clear objective.
Choosing Which Marketing Campaign to run isn’t easy. If you need sales leads and are concerned to spend wisely it’s critical.
Unless you know which campaigns produce the best results – you’ll be guessing what to do next.
All too often the campaign can be a well intentioned guess. And the hype around media and marketing choices doesn’t help. So you have to look outside the traditional marketing choices, beyond the hype.
Under analysed and under appreciated data holds the key. Get help to find out what’s worked well for you in the past so that you can repeat the winning strategies.
So can you tell what made your web visitor into a customer?
Finding More Customers – isn’t rarely about spending more money.
You have to think about where to spend it first. And thinking is the word to concentrate on.
Analytics is great – but too many training courses concentrate on the boring stuff – falling into the trap of telling people the magic numbers & key graphs. So most businesses continue to miss the point.
Deciding what your website’s for
Your website isn’t a toddler playground. It’s a business tool. Designed to create money.
So the purpose of Analytics is to help you sharpen your set of tools.
We’ve now released a free online video training course to help you refine your thinking – so you can get Google Analytics to start measuring the actions you care about.
It’ll help you think more like a detective – and learn to leverage the clues to discover more about your potential customers.
Many marketers and SEO people like to talk “bounce rate” – as though it is an accurate number and there is some target.
Those who are more sensible suggest that lower is better – but it depends on the circumstances.
As an Google Analytics Consultant – I’ve got a couple of stories to share about why Bounce Rate isn’t what it seems. First to define what we mean.
Bounce Rate is the percentage of people who hit one webpage on a site and leave the website (perhaps by closing the browser) without visiting any other pages.
One of the problems here is that your notion of “website” isn’t necessarily the same of the Analytics toolset.
For instance if Google Analytics code is missing from the second and subsequent pages that a person visits – then Analytics thinks a bounce has occurred. Now in simple cases it can be obvious the “code is missing”.
Of course this could occur if you simply omitted the code from all the pages. This kind of error was easy before content managed websites with templates came along.
But you can still do it fairly easily. Things to check
the template doesn’t run across all the pages.
there are iframes – so content from other sites forms part of a sequence
there are 3rd party sites such as payment gateways.
A second problem is the general one. Google Analytics can tell you “what” a user did; but not “why”.
So deciding what to do to reduce bounce rate is anything but obvious.
If the content is good, but the navigation on the website is hopeless then visitors may tend to wander around aimlessly looking for the ideal content.
If the navigation is good, but the content is hopeless then visitors might decide content isn’t for them
If the content is good – but the visitor misses the key points due to poor look and feel
So you need to be really careful about bounce rate…
Most people when asked, when was the internet created, or if you prefer, when was the internet invented, will probably struggle to answer the question. Many probably think it’s been around for ever whilst some may think it started with Facebook!
Back in 1984, when the internet started, I was at University (yes I am that old!) and I recall seeing it for the first time.
The Hummingbird is not just a simple update in the Google search engine algorithm but it revolutionizes on how the search engine responds to the long tail keywords used by the search engine users. As more online users are using more complex keywords or phrases in search, Google Hummingbird aims to address this complexity in search by yielding more precise and accurate results from every search query.
The one thing you can be sure about Google is that they never sit still. They are always changing things and replacing stuff you’ve got used to!
Now it’s the turn of the keyword tool.
Their keyword tool has been used by many people for many various reasons. It’s main purpose was for keyword research in Adwords but it gets used by people for SEO, Social Media and basically anything where keywords are important