Most people when asked, when was the internet created, or if you prefer, when was the internet invented, will probably struggle to answer the question. Many probably think it’s been around for ever whilst some may think it started with Facebook!
Back in 1984, when the internet started, I was at University (yes I am that old!) and I recall seeing it for the first time.
I remember not being that impressed!
However in my defense we were using it to Continue reading [Infographic] The Amazing History of the Internet: 1984 – Today
The Hummingbird is not just a simple update in the Google search engine algorithm but it revolutionizes on how the search engine responds to the long tail keywords used by the search engine users. As more online users are using more complex keywords or phrases in search, Google Hummingbird aims to address this complexity in search by yielding more precise and accurate results from every search query.
Google has brought some changes and updates on its search engine algorithms and many are beginning to wonder how this Continue reading How Content Will Be Influenced by Google “Hummingbird” Update
This makes me SO angry!
Have you ever tried to buy anything from Vistaprint?
How did you find it?
Anyone who knows me will know that I am a big fan of the upsell. It’s a technique that many businesses ignore and yet it can serious boost sales.
If you don’t know what upselling is then let me quickly explain. It’s basically the process of Continue reading How Annoying! Would you do this?
Take a close look at this advert. Notice anything unusual?
*Image from Google Adwords Blog
Look at those extra lines in the advert. They are quotes from reviews of the product.
As we all know nothing sells something as well as a positive, independent review and so adding these to an advert could be Continue reading Reviews sell Products. Now they Sell Clicks!
The one thing you can be sure about Google is that they never sit still. They are always changing things and replacing stuff you’ve got used to!
Now it’s the turn of the keyword tool.
Their keyword tool has been used by many people for many various reasons. It’s main purpose was for keyword research in Adwords but it gets used by people for SEO, Social Media and basically anything where keywords are important
However in the very near future if you don’t have an Adwords account then you will no longer be able to use the keyword tool. Game over Continue reading Google kills the Keyword Tool.
This week it was my pleasure to interview Stefan Drew about his latest book, Advertising Secrets: Essential Advertising Tips that the Sales Reps prefer you not to know!
In it’s first week the book has already been listed as an Amazon Best Seller – not bad!
We recorded the webinar and you’ll find the playback below.
It was also my pleasure to provide a foreword for the book and to give you an idea of my impression of the book, here is what I had to say: Continue reading Webinar Replay: Advertising Secrets with the Marketing Magician
Join me, Mike Seddon, as I interview Stefan Drew (known as the Marketing Magician) about his latest book:
Advertising Secrets: Essential Advertising Tips That Advertising Sales Reps Prefer You NOT To Know
The Webinar happened on Wednesday 31st July 2013. You can now watch a recording of the Advertising Secrets Webinar
This book is essential reading for anyone who’s interest in advertising that works!
On the webinar, Stefan will reveal a few of these advertising secrets so why would you miss it!
Most Adwords advertisers miss a trick when they build their campaigns.
Quite often they just use one campaign because all they really use it for is to set the budget for their advertising.
However for quite a few businesses they could use the scheduling option in the campaign to get very creative and boost their traffic.
By combining their adcopy with that time their ad is running they will definitely stand out from the other adverts and, as we know, ads that stand out usually get clicked on!
Let me demonstrate what I mean using some examples. Continue reading Every Adwords Campaign will have its Day!!
What’s the future for SEO? Is it dead or is it reborn in a new reincarnation?
The internet has been buzzing for months now with everyone trying to second guess exactly what Google are planning this year. Penguin 2.0 (as it’s been labeled ) is set to shake up the rankings in Google. We are sure to see some movement of websites. Some will benefit, others will suffer. Unfortunately some will be Continue reading Google’s plans for SEO straight from the horses mouth.
Did you know that advertising on the internet is the number one choice to UK businesses and it has been since 2009! – FACT.
Last year alone UK businesses spend over £5billion on internet advertising.
TV advertising was a long way behind in 2nd place.
Here’s what’s interesting. Continue reading What a Shock! Businesses choose this First.