Our eight session on tracking marketing with Google Analytics
Now this channel tracking n’tis actually hard.
The source is exactly what it says on the tin.
It’s where the link in your marketing material is to be found.
So there are a whole range of candidates:
There’s your website.
There’s other people’s websites.
There are physical locations.
There are scripts for speeches all videos given
Etc etc you get the idea.
The tendency is to think of this as something that applies only to electronic links. But I would argue that that’s a failure of imagination. Most current forms of marketing that are designed to provoke a reaction. And get the respondent to find out more. We’ll be asking that respondent to do something on the web. So actually all forms of direct response marketing should be annotated in this way.
Now if even this simple move were implemented consistently in the editorial process, it would represent a marked step forward for many marketers. It would enable them to know where the visitors came from, who arrived on their website.